King of the Floor

▼ ENTER THE FLOOR ▼

FIRST LOOK

An actual casino floor.
As a game.

Built on live floor telemetry. Played from the player's pocket.

LIVE ROUND A live territory-control round played over a real casino floor map

BUILT ON LIVE FLOOR TELEMETRY

NON-WAGERING BY DESIGN

PATENT PENDING

We convert carded players into omni-channel players. Measurably.

HOW IT WORKS

Three moves.
That's the whole game.

SCAN · PLAY · RETURN

Live casino floor feeding a glowing floor-map game

①

YOUR FLOOR FEEDS THE GAME

Every real win, streak, and jackpot on your floor becomes the game's physics. No content to build. Your floor is the content — and no two casinos play the same game, because the map is your floor.

Browser play from anywhere — quests and drafts on a phone

②

THEY PLAY FROM ANYWHERE

Draft machines. Run quests. Hold territory. Play from anywhere — at home or on the go. Browser-based: no app, no download, nothing to buy. Ever.

Redeeming crown points at the players club desk

③

THE PRIZE LIVES AT YOUR DESK

Points redeem in person, only at your property. The redemption trip is the return visit.

THE PLATFORM

One floor.
Many games.

Same live telemetry. Different ways to play — pick the skin that fits your players.

ARCADE / FANTASY

FLOOR QUEST

Draft champions across a treasure map of your floor.

SPORTS

FLOOR LEAGUE / SLOT DRAFT

Fantasy sports for your casino — draft a lineup of machines.

DAILY ENGAGEMENT

DAILY PICK 'EM

Quick house props and daily questions from the floor.

PLAY & EARN

CASINO CLASSICS

Familiar play-and-earn formats, skinned to your brand.

Your floor is the engine. The games are how players feel it.

AMPLIFY YOUR MAIL

Your mailers,
amplified.

Same envelope. Same-day engagement you can track.

The envelope still carries the offer. The insert unlocks a measurable game response.

MAIL

Send. Land. Wait.

MAIL + KOTF

Scan. Play. Return.

A response curve mail has never had Every scan turns an address into a reachable player Fresh floor stories every month — crown races, season launches, standings

Built to keep guests engaged at home — and bring them back sooner.

WHY NOW

The play is proven.
The price of entry wasn't.

Two locked doors and an open third door — King of the Floor

Omni-channel players are worth 4× — per PENN's own SEC filings — and a decade younger.

Until now there were two ways in: build a nine-figure digital organization, or buy an entire game studio.

Meanwhile, industry experts estimate a third of slot play is uncarded — players your mail program can't even address.

King of the Floor is the third door.

WHAT IT MOVES

Three numbers.
One control group.

Three outcomes and a game versus holdout control group

Regulars visit more often. Lapsed players find their way back. New faces join your club.

And you don't take our word for any of it: before launch, a randomized slice of your database is held out — normal marketing, no game. The difference between the groups is yours to compute, from your own systems.

The only line item in a casino budget that arrives with its own control group.

NO DRAMA

BROWSER-BASED, NO DOWNLOAD Play in the browser. Nothing to install.

NOTHING PURCHASABLE, EVER No store. No IAP. No cash-out.

NON-WAGERING BY DESIGN Engagement game — not a bet.

YOUR BRAND, YOUR LOYALTY PROGRAM White-label. Your look. Your currency.

LIVE OR INTERVAL FLOOR DATA — ANY CMS Works with the floor feed you already have.

CROWN 5